Hellooo, welcome back to the newsletter 👋
This week, I’m finally addressing the elephant in the room — where I’ve landed with my career, what I’m building next, and some exciting updates you’ll be the first to hear 👀

Real Talk…

In an online world full of highlight reels, let’s get real and dive into the authentic, unfiltered realities of entrepreneurship and being a founder. Here are some behind-the-scenes musings and reflections from my past week… ⬇️

Sooo… WTF Am I Doing Now?

ICYMI, my first business was a sustainable fashion consultancy I bootstrapped over six years and scaled to multiple six figures. I’m incredibly proud of the business and brand I built — and deeply grateful to have supported so many intentional and genuine sustainable fashion founders over the years.

On top of that, I hit a lot of so-called “success” milestones — spoke at international conferences, got featured in Fortune, Forbes, CBC… the whole thing.

And yes, I’m truly proud and privileged to have done work that aligned with my values, fulfilled my passion, and provided for me financially. But last summer, I had a difficult realization: I couldn’t do it anymore.

(For the full lore, you can watch my career pivot YouTube video if you haven’t already.)

Over the years, my business quietly evolved into something that wasn’t sustainable for me. I still loved the work and the clients, but I wasn’t paying myself enough (choosing instead to reinvest and grow a team), and I started to feel boxed in by the sustainable fashion “niche.”

Because it was my first business, I invested in a ton of courses, programs, and mentors — even though I went to business school. I wanted entrepreneur-specific knowledge from people who had actually done it. And while I learned a lot, I now realize many of those mentors didn’t align with the values or lifestyle I wanted long-term.

In my 20s, I had the time, energy, and drive to hustle. And it’s not like I’ve lost that ambition now — but in my 30s, I have less energy to burn and more financial responsibilities (we’re saving for a wedding and a property, as I mentioned last week!)

Sooo the “grow at all costs” strategy that got me through my 20s just wasn’t working anymore.

Now, I’m committed to using everything I learned from building Recloseted to sustainably grow and scale my new business — tentatively called Conscious CoLab for now ✨ 

With Conscious CoLab, I’m expanding beyond sustainable fashion and supporting purpose-driven founders more broadly — both product-based businesses and service providers. I’m still helping with things like product development, go-to-market strategies, sales, and marketing… but this time, I’m doing it in a way that’s actually sustainable.

I’m also stepping more into sweat equity advising and eventually angel investing. I’ve been spending more time in the London VC scene, meeting inspiring founders and investors across sectors like healthcare, tech, AI, and more — and honestly, I’m loving it.

But at the heart of all this, my mission is still the same: to democratize business knowledge and show founders how to build businesses that last.

To me, democratization means making things accessible — whether that’s through pricing, cultivating an open and supportive community, or sharing my journey vulnerably and transparently.

I’m especially excited to (re)launch my podcast Confessions of a Conscious CEO in a few weeks. It’ll be one of the main ways I continue sharing what I learn, alongside this email newsletter and my socials 🫶 

Having the Courage to Start (Again)

As I get older, I’ve noticed how tempting it is to stay in what’s “working.” The safety of it. The ease. I could’ve kept running Recloseted…

But the truth? The magic never happens in the comfort zone. And I refuse to settle.

So, I’m doing the damn thing. Again.

It’s scary, of course. But I also knew I couldn’t keep going the way I was. So while yes, it’s an act of courage to start over — it’s also an act of self-love (and honestly, self-preservation lol).

If I can do it, you can too 🤍

Real Business Updates

Let’s skip the fluff and get straight to actionable business insights that spark inspiration, ignite creativity, and solve problems ⬇️

Adapting Things For Me

When I was building and scaling Recloseted, I invested in a variety of courses, mentors, and programs — but most of them pushed “grow at all costs” strategies. And while I’ll always believe in working hard and being scrappy when needed, hustling 24/7 is not the move if you’re trying to build something truly sustainable.

Some of the strategies I learned back then are still valid — but now, I’m adapting and tweaking them for this next chapter.

Right now, I’m in my social experiment era — taking everything I’ve learned, testing it on myself and my clients, and figuring out how we can build businesses that actually support our goals, values, and version of success.

Here’s a little peek into what that looks like 👇

On Products…

One of my mentors used to say: “If it makes you money, solves a problem, and the market needs it — go for it.” Passion and strengths? Just a cherry on top.

But in this season, I’m realizing that alignment matters. Products should be grounded in customer needs and your strengths and your passions and actual market demand. All four can (and should) coexist.

So I’m taking everything I’ve learned about product strategy, validation, and development — and turning it into a course called Sustain Your Products. Can’t wait to share more with you soon 👀

On Sales…

One mentor I had swore by sales calls and webinars — and while yes, they can be effective, I could maybe handle three weeks of calls or three masterclasses before burning the hell out.

Which meant? Feast and famine cycles. Some months were $$$. Others were... $0. And it never felt safe or stable.

Now, I’m building a sales system that’s actually sustainable — one that doesn’t rely solely on me showing up all the time. A system that converts in the background, while still feeling personal and aligned.

That’s what Sustain Your Sales is all about — and yes, it’s coming soon too 👀

On Marketing…

I once had a mentor encourage us to post multiple times a day. (Honestly, it was diabolical 😂) While I understand the “get your reps in” logic, that approach just leads to burnout and resentment — toward your content and the algorithm.

Now, I’m redefining how I market and create content: focusing on creating value, curating community, and showing up in ways that feel good. Not just to please an algorithm.

I’m proud to say I’ve cracked the code on how to manage long-form content (like this newsletter, YouTube, and my podcast) and short-form content (IG, TikTok, YT Shorts) — without losing my mind.

Everything I’ve learned is going into Sustain Your Marketing — yes, you guessed it, it’s coming soon 👀

On Launching…

The intense launch style I learned from another mentor left me with launch PTSD 😵‍💫

Every single time, I ended up exhausted and needed a month (minimum) to recover. Which meant I could only launch once or twice a year… and again, back on the rollercoaster 🎢

Now? I’m focused on easeful, repeatable launches that still hit financial goals — but don’t require my soul in exchange.

That’s what Sustain Your Launch is here to help with — stay tuned 👀

Putting it All Together… Introducing: The Sustain Your Success (Operating) System 💫 

And now, I’m so excited to officially introduce:

✨ Sustain Your Success — an operating system of four signature courses designed to help you grow and scale a business that’s aligned, resilient, and actually built to last.

This is the sustainable business school I wish existed when I started Recloseted:

1️⃣  Sustain Your Products — create aligned, profitable offers that support your lifestyle and long-term business goals

2️⃣  Sustain Your Sales — build an intentional sales system that drives consistent revenue (even when you’re offline)

3️⃣  Sustain Your Marketing — craft a marketing engine that attracts dream customers and feels good to show up for

4️⃣  Sustain Your Launch — launch in a way that supports your energy, achieves your financial goals, and creates lasting momentum

Join the Early Access List (Limited to 25 Spots!)

My strategy has (and always will be) to give first dibs + best perks to my newsletter community — aka you. So you're hearing about this first, and you get the first chance to join the Early Access List (I’m capping it at just 25 people).

If you're on the Early Access List, you’ll get ⬇️ 

💸 The lowest price this system will ever be — $500+ off the public launch price (and yup, that discount is real — I don’t do fake urgency)

💬 Free access to the Sustained Support Slack community for 3 months (normally $98 USD) so you’re not building this alone — you’ll get guidance, support, and encouragement as you implement

✨ Additional exclusive bonuses that I’m not going to share right now, but trust me when I say it’s good 🎁 

This is the resource I wish I had when I was building my first business — and I can’t wait for you to dive in.

➡️ Click here to join the Early Access List — only 25 spots available!

Lastly, because I’m all about transparency — I’ll be sharing my entire launch strategy for Sustain Your Success in next week’s newsletter (and the results in a few months once the dust settles). You’ll get all the tea 🍵

Real Growth…

To be the best founder possible, continuous learning and growth are essential. Don’t let yourself become the bottleneck in your business! Here are some self-development resources I found valuable this past week... ⬇️

🎥 YouTube Video: Everyone Has Skills — Here’s How You Can Monetize Yours

I really enjoyed making this week’s YouTube video about how we all have skills — yes, even the ones you take for granted — and how you can start monetizing them.

If you’ve ever felt like you don’t have anything “special” to offer (you do btw), this one’s for you and you can watch it here.

🎧 Podcast Episode I Loved: Emma Grede on Overcoming Imposter Syndrome

You already know I’ve fangirled over Emma Grede on this newsletter before — and this conversation she had with Net-A-Porter was so good.

She talks about imposter syndrome in a way that felt so refreshing and honest. I won’t spoil it, but let’s just say it gave me a lot to reflect on — and I think you’ll take something powerful from it too.

Real Self-Care…

Sustainable success can only happen if you take care of yourself. Self-care is not selfish — it’s necessary. Here are some self-care tools to recharge and stay balanced this week... ⬇️

Self-Care Challenge: This week, I caught myself slipping back into old people-pleasing habits — saying yes when I wanted to say no, overextending myself, trying to be everything to everyone.

But instead of judging myself, I simply noticed it. I acknowledged it. And I reminded myself:
→ I need to set boundaries
→ I need to say no
→ I can’t do everything — and if I try, I won’t have the capacity to do what actually matters to me

So if you needed this reminder too, here it is 🤍

Journal Prompt: If I could do anything, what would I want to do? And how can I find the courage to make that a reality?

Andd that’s it for this week! Have a great week and I’ll be back next week with my full launch strategy and plan 👀