Hellooo! I know there is a lot going on in the news headlines right now, so if you’ve been feeling anxious about the state of the economy lately, you’re not alone.

With tariffs, stock market dips, layoffs, inflation, and rising living costs, it’s easy to feel like everything is “happening to us.”

But here’s something I want to gently remind you: The economy has always ebbed and flowed — and it has always recovered.

History Shows Us: Every Downturn Leads to New Growth

💻 Dot-Com Bubble (2000)

In the late '90s, tech companies were the darlings of Wall Street — until the bubble burst. The NASDAQ lost nearly 80% of its value. It was devastating for many.

But after the dust settled? A new era of innovation began.

Google went public in 2004. Facebook launched that same year. Amazon didn’t just survive — it became the e-commerce powerhouse we know today.

📉 2008 Financial Crisis

Lehman Brothers collapsed. Banks failed. Housing markets crashed. Millions lost their jobs. It felt like the entire system was falling apart.

And yet — governments stepped in. Recovery began. And in that messy, uncertain aftermath? Companies like Uber, Airbnb, and Instagram were born.

🦠 COVID-19 Pandemic (2020)

The fastest stock market crash in history. Entire industries shut down overnight.

But again — innovation rose. Remote work became normal. Ecommerce exploded.

By late 2020, the markets rebounded to record highs.

The common thread? While you can't control the external chaos, you can control your skills — and how you adapt.

Your Skills Are Your Safety Net

Before I started my business, I worked in corporate — managing multimillion-dollar budgets, building go-to-market strategies, and launching new products.

At the time, it felt "safe."

But in hindsight? It was really my skills that were giving me safety — not the job itself.

When I made the leap to entrepreneurship and launched Recloseted, I leaned heavily on those skills.

And when COVID hit — my first real recession as an entrepreneur — it was terrifying. Clients paused projects. Events were canceled. Everything felt uncertain.

But I dug deep into my skillset — pivoting offers, doubling down on digital marketing, and helping my clients adapt to the new reality.

That’s what kept me afloat. That’s what helped me thrive. And it reminded me: skills are the real security.

Why Sustainable Systems Matter More Than Ever

Early on in my business, I made a huge mistake: I built a sales system that depended entirely on me.

If I didn’t show up to launch, pitch, or post content — sales didn’t happen.

It looked like:
😵‍💫 Burnout every few months
😵‍💫 Feast-and-famine income swings
😵‍💫 Anxiety about getting sick (because if I took a break, income would stop)

I felt trapped.

Even though I had "left" corporate to build freedom — I had unknowingly built a different kind of cage for myself.

Building the Systems That Changed Everything

After hitting burnout one too many times, I knew something had to change.

I couldn’t keep running my business like this.

So I started rebuilding — intentionally.

I focused on creating systems that worked even when I wasn’t actively “on.”

Here’s what that looked like:
✅ Attracting new leads through SEO, YouTube, collaborations
✅ Warming them up through freebies, nurture email automations, evergreen content
✅ Converting them through sales pages, checkout systems, and intentional customer journeys

It didn’t happen overnight. It took trial and error. It took patience.

But over time, it worked.

In January this year, I took two full weeks off to spend quality time with my sister — without posting, launching, or selling manually — and still brought in $20,000 in revenue.

Because the system was working for me in the background. And because my business was finally sustainable ✨ 

The Blueprint Inside Sustain Your Success

And now, I’ve packaged everything I’ve learned into an entire ecosystem called Sustain Your Success — so you don’t have to make the same mistakes I did.

Here’s what’s inside:

⭐ Sustain Your Products: Create offers that align with your strengths, passions, customer needs, and real market demand — so they sell themselves (instead of you having to convince people).

⭐ Sustain Your Sales: Build a revenue engine that works without relying solely on launches, live pitches, or hustling 24/7 — so you can finally breathe.

⭐ Sustain Your Marketing: Create content intentionally — not just for the algorithm — so you build credibility, community, and conversions without burning out.

⭐ Sustain Your Launch: Launch your offers in a way that actually feels good and strategic — so you don’t dread the process every time you put something out into the world.

VIP Earlybird Offer — Only 16 Spots Left!

Because this is the official launch (!!!), I’m offering a special VIP Earlybird — but there are only 16 spots left because of my limited capacity for 1:1 calls!

When you join, you’ll get:

✅ All 4 Core Courses (Sustain Your Products, Sustain Your Sales, Sustain Your Marketing & Sustain Your Launch)

✅ BONUS: Sustain Your Mindset Course (to rewire how you approach success)

✅ BONUS: 3 Months of Private Support in the Sustained Success Slack Community

✅ BONUS: 1-Hour Private Consulting Call with Me ($498 value)

✅ 40% Off Launch Pricing (the lowest it will ever be)

➡️ Click here to claim your VIP spot

(Once the 16 spots are gone, this offer ends!)

Why Sustain Your Success Works — Even If You're Busy

📚 Self-paced lessons — so you can work through them on your schedule

🛠 Plug-and-play templates — Notion workspaces, spreadsheets, checklists

💬 Real accountability and support — inside the Sustained Success private Slack community

Whether you’re side hustling, growing your full-time business, or balancing entrepreneurship with parenting — these systems will meet you where you are.

Let’s Build Your Stability — No Matter What the Economy Does

If you’re tired of feeling like everything is out of your control…

If you’re ready to invest in yourself and your long-term stability… This is your sign!!

Because while we can't control external circumstances — we can control how prepared we are. And your skills will always open new doors.

➡️ Join Sustain Your Success

Feel free to reply to this email if you have any questions — I’m here to help!

Real Updates

🎥 YouTube Videos:
Over on my YouTube channel, I’ve been sharing a series on side hustles you can start to create extra income — plus a juicy video I just dropped last week about what you really need to know before quitting your full-time job to pursue your venture.

This upcoming week, I’m wrapping up the series with a storytime video on how I found the courage to leave my corporate job a few years ago. After that, I’m so excited to kick off a new chapter — I’ll be launching Confessions of a Conscious CEO podcast videos on the channel!

🌍 Hello From The Middle East:
If you’ve been following along on Instagram @selinajho, you’ll know I’m currently traveling through the Middle East! My partner and I have always wanted to explore this region with an open mind, and it’s been even more powerful than we imagined.

We started in Dubai, where a friend of ours — who lives in Dubai and works in Abu Dhabi — gave us a local’s perspective (and generously taught us more about his beautiful Muslim faith).

From there, we traveled to Muscat, and we’re now at the final leg of our journey in Istanbul.

This trip has been incredibly eye-opening: challenging unconscious biases, deepening our understanding of different religions, and learning so much about the rich history of this region.

I’ll be sharing a full recap — including reflections and travel recommendations — in an upcoming newsletter, so stay tuned!

Andd that’s it for this week! I’m excited to chat more about how to sustainably grow your business as well as my reflections from being in the Middle East over the coming weeks!! 🤍