Hellooo! We’re talking failure, walking away from millions, and how to make some additional $$$ in this week’s newsletter sooo let’s dive in 🤍 

Real Talk…

In an online world full of highlight reels, let’s get real and dive into the authentic, unfiltered realities of entrepreneurship and being a founder. Here are some behind-the-scenes musings and reflections from my past week… ⬇️

You’re Not Failing, You’re Just Missing a Few Key Ingredients…

As founders (and ambitious humans in general), it’s hard not to compare yourself to others. Even when we know we’re all on our own path, it’s still frustrating when you’re working hard… but your business just isn’t growing the way you want it to.

But here’s the thing: it usually has nothing to do with other people.

And it’s not that you’re not trying hard enough.

You're likely just missing a few key ingredients.

If you’ve been feeling stuck, tired, or secretly wondering “Why isn’t this working like it should?”, I want to gently offer this:

It’s not that you’re not smart.
It’s not that you’re not capable.
It’s that you haven’t been given the full framework.

Let’s walk through the four foundational pieces most entrepreneurs are missing and how you can finally shift things ⬇️ 

1. You don’t have a real plan 🫢

It’s exhausting to wake up every day and scramble to figure out what to do. I believe deeply in defining your version of success (which I cover in my free course Your Success Roadmap), and then creating an actual strategy to get there.

That vision needs to be translated into annual, quarterly, monthly, weekly, and daily priorities.

Without a plan, you’re stuck reacting—juggling client work, posting on Instagram, and chasing inconsistent sales. And that’s draining.

You can’t grow what you haven’t clearly mapped out!

2. You don’t have the right knowledge 🫢

Even with a plan, you still need proven, sustainable strategies to bring it to life.

Over the past 7+ years, I’ve met hundreds of founders who had big, exciting visions — some with decent strategies to match — but very few were able to fully execute and sustain them.

Not because they weren’t trying.
But because they didn’t have the right knowledge, frameworks, or support systems.

We’re swimming in advice these days — podcasts, reels, courses, books — and while that’s great, it also creates overwhelm. It’s hard to tell what actually works for you and your business model.

When I first started my entrepreneurial journey, I followed the "grow at all costs" playbook. Yes, it got results… but it also wrecked my mental and physical health.
I was working constantly, feeling sluggish and resentful. I made money — but the opportunity cost of my health, happiness, and relationships just wasn’t worth it.

So, I hit pause.
I pulled together everything I’d learned from the past 6+ years—my wins, mistakes, client results—and asked myself: What would it look like to build a business that actually sustains me? 🤔

That’s when I started approaching my business like a scientist — experimenting with sustainable offers, intentional marketing, smarter launches, and aligned sales strategies.

And the result? I’ve made more in the past year than I had in a long time and I’ve had the space to travel in January, spend time offline, and just returned from a life-changing trip to the Middle East (full recap coming soon!)

More importantly, I’ve helped clients do the same — and I’ll be sharing a detailed case study next week on one of their incredible launches 🌟 

But in the meantime, I’ve packaged everything into a new series of courses called Sustain Your Success — my full ecosystem on how to build and grow a business that actually supports you.

Right now, I’m in the “pre-sale” VIP access stage, meaning:
✅ You get 40% off (the lowest price this will ever be)
✅ 3 months of free community access
✅ And the next 6 people to enroll get a bonus 1:1 strategy call with me (which I no longer offer publicly!!!)

➡️ Click here for more information & secure these perks

3. You don’t have sustainable systems 🫢

Knowledge is essential, but without systems, it’s hard to keep going.

There’s business on hard mode — and then there’s business on supportive, scalable mode.

Imagine this:
✨ Offers you love delivering
✨ Content you actually enjoy creating
✨ A community that’s excited to hear from you
✨ Sales that feel natural — not like pulling teeth
✨ Launches that you’re energized about and you don’t dread

Setting this up takes effort upfront, yes — but I promise you, it’s worth it. And you don’t have to figure it out alone!

Inside Sustain Your Success, I give you all of my systems, templates, and shortcuts to help you do this in months — not years.

I often think of elite athletes and how their performance isn’t just talent — it’s the systems around them. Their sleep, nutrition, training, coaching, recovery. Founders are athletes too, in their own way.

Once I started treating myself like one — caring for my body, building in recovery time, protecting my energy, it made a huge difference.

4. You’re burnt out 🫢

Which brings us to burnout…

Burnout is what quietly prevents growth. When you’re burnt out, you can’t show up for your clients, your audience — or even yourself.

That’s why we focus so much inside Sustain Your Success on business design — ensuring your products, delivery, marketing, sales, and launch plans actually work with your strengths, not against them.

One practice I swear by? Every morning and evening, I check in with myself: “How overwhelmed am I, 1–10?” If I hit 7 or above, I pause. I either delegate, delay, or delete something on my list.

It’s about running your business intentionally — not reactively.

5. Or maybe… it’s all of the above 🫢

That was true for me. And it might be true for you, too.

Because when you’re missing one piece, the rest start to wobble.
Without the right plan, knowledge, systems, or support —t hings feel fragile. Like you’re always one launch, one slow month, one burnout spiral away from collapse.

But it doesn’t have to be like that. You can have a business that grows, supports you, and lasts.

That’s exactly why I created Sustain Your Success 💫 

It’s a full ecosystem of step-by-step courses to help you sustainably grow — with structure, strategy, and soul ⬇️ 

✅ Align your offers
✅ Build consistent, aligned income
✅ Market in a way that energizes you
✅ Launch without burning out
✅ Implement real, repeatable systems
✅ Redefine your version of success—and build toward it

⏳ And right now, you can join for 40% off — the lowest price this will ever be offered.

This is your chance to get access to the full system that’s helping conscious founders like you grow sustainably — without sacrificing your health, joy, or peace.

If you’ve been waiting for a sign: this is it.

Let’s build something better together ❤️‍🔥 

Real Business Updates

Let’s skip the fluff and get straight to actionable business insights that spark inspiration, ignite creativity, and solve problems. Check out some interesting trends and insights I found this week... ⬇️

Betting On Yourself… Even When There’s Millions On The Table

I’ve been thinking a lot about ownership, long-term thinking, and betting on yourself — and a recent piece featuring Steven Bartlett really brought it home.

If you’re not familiar, Steven’s the creator of The Diary of a CEO podcast, and now also the co-founder of a media and investment company called Flight Story. In a recent Forbes interview and video series, he shared why he turned down a multi-million dollar licensing deal for his podcast — deals similar to what Alex Cooper and Joe Rogan have taken.

So… why would he walk away from millions?

Because when he and his team ran the numbers, the deal didn’t make long-term sense.
Sure, the payout sounds sexy — but most of it is spread over several years, comes with major strings attached (like loading the podcast with extra ads to recoup costs), and ultimately gives away control. He believes they’ll earn more in the long run staying independent.

Honestly? That level of clarity and conviction is what so many of us need more of as founders. Saying “no” to something that looks shiny now in favor of what aligns long-term is no small thing.

What I also loved about his approach is how much emphasis his company places on experimentation. They even give out a “Experimentor of the Week” award to the team member who failed the most that week 🏆️ 

You already know how I feel about failure and quitting — it’s not a weakness, it’s a strategy. So seeing a high-growth company celebrate failure as data and experimentation as a core value? It makes complete sense that Steven’s been able to build what he has.

Growth doesn’t come from playing it safe — it comes from trying, learning, and adapting. And this whole story was such a reminder of that.

Real Growth…

To be the best founder possible, continuous learning and growth are essential. Don’t let yourself become the bottleneck in your business! Here are some self-development resources I found valuable this past week... ⬇️

Want to Make Money Outside Your 9–5?

Lately on YouTube, I’ve been sharing real, actionable videos on side hustles you can start, things you need to know before quitting your job, and how I personally found the courage to leave my corporate role.

Last week’s newsletter dove into this too — especially the reminder that in uncertain economic times, your most reliable safety net is your skillset.

These videos are here to help you leverage what you already know to build something that supports you — financially and creatively.

And if you’re ready to turn that side hustle into something sustainable, Sustain Your Success will show you exactly how to grow it — strategically, and without burning out.

Let’s build your version of success, on your terms 🌟 

Real Self-Care…

Sustainable success can only happen if you take care of yourself. Self-care is not selfish — it’s necessary. Here are some self-care tools to recharge and stay balanced this week... ⬇️

Self-Care Challenge: What is something you know you need to do (e.g. stop looking at your phone first thing in the morning, go to bed more consistently at the same time, go for a daily walk outside, etc.) that you want to do consistently over the next week? For me, I need to stop looking at my phone first thing in the morning. It’s an awful habit and I just need to start keeping my phone in the other room. So I’ll be doing this alongside you this week!

Journal Prompt: What does success mean to me and how am I going to achieve it? If you want help with this, check out my free Your Success Roadmap course!

Andd that’s it for this week! I’m excited to share more case studies on successful sustainable businesses with you next week 💫