Hellooo friends 🤍

You know I’m all about sharing the real behind-the-scenes of running a business, so in this email, I’m breaking down a recent launch from one of my amazing clients.

She hit her launch goal and walked away with so many valuable insights that I had to share. She’s kindly allowed me to break it all down (without disclosing sales figures) — what worked, what didn’t, and most importantly, what she’s testing next. Let’s dive in!

Real Case Study

The Launch Overview

• Offer: Personal Style Mastery – a 6-week personal style program

• Pre-Launch Period: 3.5 weeks (March 20 – April 13)

• Launch Phases:

  • Waitlist Launch: April 14–21 with a 40% discount

  • Public Launch: April 21–30 with a 20% early bird discount

• Result: Hit her enrollment goal!

The Deeper Learnings

1. Sales Were Driven by Conversations

   66% of participants enrolled after a sales call. This makes sense — since it was her first official launch, people likely had questions before making the investment. The remaining 34% enrolled directly through her email communications without needing a call, which shows the power of a well-written sales email!

2. Testing a Waitlist Strategy

   About 5% of her email list signed up for the waitlist, giving her a smaller, warmer segment to focus her launch efforts on. This also helped identify her most engaged leads. She did experience a 7% unsubscribe rate during the launch (she emailed three times a week: Monday, Wednesday, and Friday). While that might feel discouraging, it’s completely normal — especially when you’re introducing more direct sales content for the first time. And honestly? If people leave when you start selling (in a value-driven way!), you’re simply making space for those who are aligned.

3. Instagram Didn’t Convert (But There’s a Catch)

   Even though Instagram is her biggest platform, it didn’t generate any direct leads. That said, her clients may still be followers who were ultimately converted through email. Moving forward, I recommend sharing even more behind-the-scenes of the program and client results to better nurture her community and create more buying readiness there.

Future Learnings

• Longer Warm-Up Period

  This is a big one for everyone launching right now. With all the noise in the market, buyers are more cautious and take longer to make decisions. You need to bake in more time to build trust, provide value, and position your offer before you pitch.

• Extend the Waitlist Nurture Sequence

  Adding more nurture content specifically for waitlist subscribers will help deepen relationships and increase conversion rates when it’s time to launch.

• Experiment with Low-Ticket Conversion Tactics

  She’s planning to test a paid workshop as an entry point next time. Not only does this qualify serious leads, but she can also apply the workshop fee as a credit toward the full program for those who decide to enroll.

I’m so proud of my client for achieving her goal on her very first launch 🥂

If you’ve ever launched anything before, you know how much time, energy, and mindset work it takes! Now she’s working with dream clients who are fully aligned — honestly, that’s the dream outcome.

If you’re working toward your own sustainable, sold-out launch (without burning out or questioning everything you’re doing), I dive deep into this inside the Sustain Your Launch course, one of the courses inside my Sustain Your Success ecosystem.

Real Growth…

To be the best founder possible, continuous learning and growth are essential. Don’t let yourself become the bottleneck in your business... ⬇️

Final Two VIP Early Access Spots…!

ICYMI, I’m sharing the culmination of 6+ years of proven strategies, sustainable tactics, hard-earned lessons, and powerful resources inside Sustain Your Success (SYS).

This is the complete ecosystem of tools every entrepreneur needs to sustainably grow their business and achieve their version of success.

It’s perfect for both first-time founders and experienced entrepreneurs who are tired of “grow at all cost” strategies that only lead to burnout. Whether you run a product-based business or offer services, I’ve designed SYS to be practical, actionable, and easy to implement — even for the busiest, on-the-go founder.

Inside SYS, you’ll learn how to:
✅ Create products or services that actually sell — and that you love delivering
✅ Build a sales system that brings in consistent income — no more refreshing your inbox in panic mode
✅ Market your offers in a way that feels aligned, effective, and easeful — no more content burnout or shouting into the void
✅ Launch without the chaos — because launching should be strategic, not stressful

And I only have two more VIP Early Access spots left which include:
✔️ 40% off (the lowest price it’ll ever be)
✔️ Bonus Sustain Your Mindset course to set you up for success
✔️ 3 months of exclusive access to my private community
✔️ A 1-hour private strategy call with me to map out your next moves

If you’re ready to finally grow your business in a way that feels good and actually works, enroll here.

And if you have questions, feel free to reply to this email or shoot me a DM and I’ll personally get back to you!

Podcasts to Help You Grow

Confessions of a Conscious CEO

I’m officially back on the airwaves!! The first episode — How I Pivoted My Career & Business (And What You Can Learn From It) — dropped this past Wednesday, and you can now watch it on Spotify or listen on Apple Podcasts.

It feels so good to be back behind the mic and I’d love to hear what you think! Feel free to DM me with your thoughts or any topics you’d love me to cover 🤍

Learn from the CEO of Rhode

Did you know Hailey Bieber is reportedly shopping Rhode Beauty for a potential $1B sale? What she’s built is seriously impressive — and part of that is thanks to hiring Nick Vlahos as CEO. (He also previously helped Jessica Alba take The Honest Company public)

If you’re building a D2C brand, I highly recommend this candid interview he did on The Glossy Podcast. He doesn’t sugarcoat anything (he even breaks down why The Honest Company’s stock struggled post-IPO) and shares valuable lessons for anyone scaling a brand.

Real Self-Care…

Sustainable success can only happen if you take care of yourself. Self-care is not selfish — it’s necessary. Here are some self-care tools to recharge and stay balanced this week... ⬇️

Self-Care Challenge: Say “no” to one thing this week that doesn’t align with your goals or capacity. (And don’t feel bad about saying no!)

Journal Prompt: Where in my life or business am I making things harder than they need to be?

Andd that’s it for this week! I’m going to recap my life-changing trip to the Middle East next week and I can’t wait for you to read it. Have a great week 🤍