Hellooo and welcome back! I cannot believe we’re already at the end of July… where has the summer gone?!

The title of this email is not clickbait… I’ve done a ton of inner work over the past few months and finally decided to start a new business ✨ 

In this email, I’m spilling the tea on my process, the messy middles, and what’s next. Let’s dive in!

My New Business… 🥁🥁🥁

July always feels like a turning point for me (probably because my birthday kicks off the month and brings an annual self-induced existential crisis… 💀) I’ll share a full birthday reflection vlog soon, but for now, I want to focus on what’s been happening behind the scenes over the past few months.

After a lot of reflecting, second-guessing, and exploring different paths, I’ve finally committed to building a new business… and I’m taking you along for the ride ✨ 

If you’re new here, I spent six incredible years running Recloseted, a sustainable fashion consultancy. I loved the impact I created alongside my clients, but over time, I realized it was no longer fulfilling me in the way I needed.

I kept reinvesting profits, struggled to pay myself properly, and felt like I’d outgrown the niche. I was ready for a fresh challenge — one where I could help more founders in a meaningful way (while also building a business that paid me!)

Sooo I’m building something new, taking all the lessons I learned from my first business and applying them to this new venture ⬇️

Documenting the Journey

I’ve always wished more entrepreneurs shared the real behind-the-scenes of starting and growing a business, so I’m challenging myself to do just that.

In my first official vlog, I bring you along Week #1 of building my new business, including:

• Why I pivoted after six years of running my previous company (and the lessons I’m carrying forward)

• My big mission to make sustainable, strategic business knowledge accessible to all founders

• My new “niche” to support venture-backed startups (specifically healthcare, tech, and D2C startups) with go-to-market strategy and execution

• The Ikigai framework I used to align my work with what I love, what I’m good at, and what people will pay for

• The free GTM course I’m creating to help early-stage founders build strong foundations and grow sustainably

• The messy, honest behind-the-scenes of figuring everything out

• Anddd snippets of me soaking up living abroad in London

It’s equal parts nerve-wracking and exciting, but I know this is the work I’m meant to do 🥺 

Thanks for being here as I build this next chapter! I can’t wait to bring you along the ride 🤍

With gratitude,
Selina

P.S. If you watch vlog, please comment and let me know what you think! It’s my first weekly vlog, so I would love any feedback or thoughts. Alsooo the lighting in some clips is not ideal… I tried my best to colour grade it, but I’m still learning so bear with me 🥺

P.P.S. Shoutout to my partner, besties Tiff & Vanessa, and sister for gifting me a DJI Osmo Pocket 3 for my birthday and supporting my (amateur) vlogging career 🥰