Helloooo and welcome back! This week, I’m taking you behind the scenes of my upcoming Sustain Your Success launch — sharing the real strategy, numbers, timeline, and mindset behind a sustainable five-figure launch. Whether you’re planning your own rollout or just curious about what goes into launching something thoughtfully, I hope this gives you a helpful peek into the process. Let’s build (and launch) better 💭✨

Real Launch Transparency

I’m taking you behind the scenes to show you exactly how I’m planning my launch for Sustain Your Success — my complete operating system designed to help you sustainably grow and scale your business!

At its core, the Sustain Your Success system includes four courses, each focused on a key area of sustainable business growth:
➡️ Sustainable Products (aka Sustain Your Product)
➡️ Sustainable Sales (aka Sustain Your Sales)
➡️ Sustainable Marketing (aka Sustain Your Marketing)
➡️ Sustainable Launches (aka Sustain Your Launch)

Each course is designed to help you create aligned offers, sell more consistently, show up strategically, and launch without burning out.

You can enroll in any course individually — or bundle them together to get access to my entire operating system, the best pricing, and exclusive bonuses.

But in this email, I’m sharing my launch strategy and plan for two reasons:
1️⃣ So you can peek behind the curtain of a five-figure launch strategy
2️⃣ You can start thinking through how to plan your next launch — in a way that’s strategic, aligned, and not totally draining

Not going to lie — I was a bit nervous to share all this before my launch. I considered waiting until everything was wrapped to talk about what worked, what didn’t, and what I’d do differently.

But I know so many of you are launching right now as well, and I genuinely think this is more valuable shared in real time. Plus, “building in public” is something I’m challenging myself to do more of this year — so here we are!

One important caveat before we dive in:
This is the plan as it stands today. Just like I teach my clients, I’m always analyzing what’s working (and what’s not) throughout the launch. So if you see me pivoting mid-way through, it’s not a red flag — it’s me following the data and doing what the business needs.

Also, I’m keeping some of my creative ideas and marketing campaigns under wraps for now… because who doesn’t love a little surprise? 👀

🎯  Let’s Talk Numbers

Because transparency is part of how I’m redefining success — and because I know so many of you are curious about what a sustainable launch can actually look like — let’s break down my launch goals.

I’ve set three tiers of goals to give myself structure, motivation, and room to adapt. Here’s what that looks like:

• Minimum Goal: 25 Sustain Your Success Bundles = ~$25,000

  This is the baseline — what it would take for me to feel like this was a worthwhile investment of my time and energy. Hitting this means the launch was worth doing.

• Target Goal: 40 Bundles = ~$40,000
  This is what I’m aiming for — my true goal. If I hit this, I’ll feel confident in the system, the strategy, and how I showed up during the launch.

• Stretch Goal: 55 Bundles = ~$55,000
  This would be amazing. A dream outcome that would show me this ecosystem deeply resonates and that my audience is more than ready to sustain their success.

I’m treating any individual course sales as “gravy” — a sweet bonus, but not something I’m building my strategy around.

If you’re launching something soon, I highly recommend setting these three tiers of goals too. And if you want to go deeper, I break it all down inside Sustain Your Launch — including a plug-and-play KPI tracking spreadsheet that helps you figure out:
➡️ How much traffic you actually need
➡️ What your conversion rate should be
➡️ How your pricing and offers stack up

Because setting goals is one thing — but reverse engineering them with data-backed strategy is how you set yourself up for sustainable, aligned success.

🗓️ Launch Breakdown

Phase 1: VIP Early Access in April (AKA right now!!!)

Let’s be real: creating something like Sustain Your Success is a huge lift. I’m building four strategic courses filled with in-depth lessons, thoughtful systems, plug-and-play templates, useful workbooks, and more. This isn’t a quick weekend project — it’s nearly three months of full-time work.

So this VIP Early Access phase is my way of testing demand before fully building everything out, and rewarding the folks who join early.

VIP Early Access gets:
💰️ The lowest price ever at 40% off! This will be better than any future sale — I’m capping future promos at around 20% max

💬 3 months of free support inside my private community! I’m planning to charge $198 for this moving forward

💻 A complimentary 1-hour strategy call for the first 25 people that sign up. I don’t offer these anymore and I used to charge $500 for these so… don’t snooze 👀 

It’s a true win-win. I get to validate the offer before investing more time, and you get the best deal possible — plus bonuses that won’t be offered again. I recommend every founder consider a version of this in their own launches.

Tip: You don’t need to create everything upfront. Stage your content and release it strategically.

For context, I just finalized the Sustain Your Product course (it’s SO good if I do say so myself — sneak peek below).

Once I’m back from the Middle East in early May, I’ll move on to the Sales, Marketing, and Launch courses.

This allows me to confirm demand before I dedicate even more time and energy. A rookie mistake I used to make? Stressing out and building everything first — then launching it to crickets.

Now, I do it the sustainable (and more strategic) way: lead with marketing, build ~20% upfront, and only create the rest when there’s proven interest.

🤫 P.S. VIP Early Access starts TODAY so click here for more information and to secure one of the 25 spots.

Phase 2: Early Access in May

After the VIP Early Access rollout in April, we’re taking things above the line in May. This phase is all about turning up the volume — but in a way that’s still intentional, aligned, and rooted in value.

I’ll be talking about Sustain Your Success more publicly across all my channels, including Instagram, my (soon-to-launch!) podcast, and YouTube. I’ll also start teasing some of the juicy concepts and takeaways from the courses to give folks a taste of what’s inside.

And while April was a VIP Early Access launch to my newsletter crew (aka all of you 🤍), May is when we expand the conversation and bring more people into the fold.

You can expect:
➡️ Louder, more visible early access promos across social
➡️ Joint collaborations and cross-promotions with other amazing business owners
➡️ More sneak peeks and teasers of the course content
➡️ Continued exclusive pricing for early access — still the lowest it’ll ever be

This phase is still technically “early access,” but it’s much more public-facing. I’m also watching closely to see what content resonates, where the questions come in, and how people are engaging — so I can keep fine-tuning in real time.

If you’re planning a launch, this is a great reminder that you don’t have to go all-in from day one. You can build momentum gradually, and this two-phased early access approach gives me the space to learn and adapt while still driving meaningful results.

Phase 3: Individual Course Focus (June)

Once early access wraps and those exclusive perks come to a close, we’ll move into the next phase: spotlighting each course in the Sustain Your Success system one by one.

Each week in June, I’ll highlight a different course with themed content, tailored newsletters, and a special $100 off launch discount for that course. (Heads up: while this is a great deal, the VIP Early Access Sustain Your Success bundle is still the most valuable at 40% off.)

Whether you're looking to create more aligned offers, sell more consistently, show up strategically, or launch with less stress — you’ll be able to plug in and grab exactly what you need, when you need it.

And of course, each week’s newsletter will be focused on helping you take action in that area — whether or not you buy anything.

If you’re more of a choose-your-own-adventure kind of founder, this is the time to enroll in the individual course(s) that resonate most with you.

But again, friendly reminder: if you want the full ecosystem, the VIP Early Access Sustain Your Success bundle is the best deal that’ll ever happen.

📣 Marketing Channels

I’ll be promoting Sustain Your Success across a few core channels:
🎙️ Confessions of a Conscious CEO Podcast (coming soon!) — where I’ll dive deeper into the concepts behind each course and share unfiltered thoughts on building a sustainable business

💌 This Newsletter — where you’ll continue getting the most thoughtful, in-depth guidance (and first dibs on bonuses + pricing)

📲 Instagram — for more in-the-moment stories, educational reels, launch updates, and fun surprises

But don’t worry — I’m not about to shout “BUY THIS!” on repeat.

My goal is to create valuable, inspiring, and educational content that actually helps you — whether or not you choose to enroll. Think strategy tips, mindset shifts, behind-the-scenes transparency, and sustainable business insights you can implement right away.

I’m also planning to have fun and get a little creative with this campaign. This won’t be your typical BAU (business-as-usual) launch content — I’ve got a few surprises up my sleeve. That’s all I’ll say for now, because I want to keep things exciting for you... so stay tuned! 👀

I want this launch to serve you even if you don’t buy. That’s the kind of marketing I believe in — generous, grounded, and genuinely useful.

💰 Sales Strategy

As you can probably tell by now, this isn’t a quick flash launch — I’m intentionally giving myself 2.5 months to roll this out thoughtfully and sustainably.

Because it’s the first time I’m launching Sustain Your Success, there’s naturally some education involved. I want to give this offer space to shine, marinate in the market, and allow each course to have its own moment in the spotlight.

Instead of rushing, I’m choosing to build momentum slowly, nurture curiosity, and clearly communicate why this system matters — and how it can truly support conscious founders who want to grow in a way that’s aligned, profitable, and long-lasting.

On the sales side:
➡️ Folks will be able to checkout directly from the sales page (no hoops to jump through!)
➡️ I’m challenging myself to do this launch without any sales calls or webinars

While sales calls and webinars have absolutely worked for me in the past, they also tend to leave me feeling exhausted. And this time, I want to prove to myself (and to you!!) that it’s possible to have a five-figure launch without burning out.

So I’m approaching this differently — no calls, no slides. Just clear messaging, genuine value, and trust in the offer to speak for itself.

That said, if I notice folks are getting stuck or have lots of questions mid-launch, you might see me pop in with a live session or open up limited calls. I’m always open to strategic pivots, but the plan is to keep things simple and sustainable from day one.

I’ll definitely report back on how it goes. This launch is part of a bigger experiment: building and selling in a way that actually feels good. Expect a full post-mortem and debrief once it’s all wrapped up 🫡

Real Growth…

To be the best founder possible, continuous learning and growth are essential. Don’t let yourself become the bottleneck in your business! Here are some self-development resources I found valuable... ⬇️

YouTube Video: I’ll be diving deeper into how to navigate uncertain economic times in next week’s newsletter, but I know a lot of people right now are looking for ways to make some extra income.

So if you’ve been thinking about starting a side hustle or you’re entrepreneur-curious, watch this week’s YouTube video! I walk through practical ideas and steps to help you get started 💸✨

Podcast Episode: With all the talk around tariffs lately, I found this New York Times podcast episode — How Trump Wiped Out $10 Trillion in Wealth in 3 Days — incredibly well-done and insightful.

It is behind a paywall, but I signed up for their 6-month “trial” at $1.99/month, and so far it’s been totally worth it. I’ve been learning a lot and staying more informed — highly recommend if you’re keeping an eye on the economy right now!

Paid Program: As someone who spent 6+ years in the sustainable fashion space, it might surprise you to hear that I still didn’t fully feel like I had my personal style nailed. Truthfully, I was so focused on building my business that I didn’t have the time or energy to think about how I was showing up — beyond just being presentable.

Last year, my Instagram friend-turned-IRL close friend Alisa Koz invited me to join Personal Style Mastery (PSM), and it was an immediate yes. I’ve admired Alisa’s ability to effortlessly put together conscious, comfortable, and elevated outfits for years. Anytime I tried to recreate her looks — or those I saw on Pinterest or IG — it just didn’t feel like me.

What I realized through PSM is that — just like in business — your wardrobe needs a strategy. One that actually aligns with your lifestyle, values, natal chart, body, and how you want to show up in the world.

Yes, I learned about proportions, flattering colors, and how to shop intentionally — but more than that, I gained clarity and confidence in how I express myself through what I wear.

➡️ Check out all the details here and save €500 if you join before April 30!

P.S. You can even spot me on her sales page 👀
P.P.S. Not sponsored — just a genuine fan who’s gotten so much out of this experience ✨

Real Self-Care…

Sustainable success can only happen if you take care of yourself. Self-care is not selfish — it’s necessary. Here are some self-care tools to recharge and stay balanced this week... ⬇️

Self-Care Challenge: Embracing more “silent moments”. Last week, I realized I had fallen back into the habit of always needing something playing in the background — whether I was working, walking, cleaning, cooking, or even doing my skincare routine.

I used to be so good at carving out quiet time just to be with my thoughts, but lately… my mind’s felt cluttered. Constant input with no room for integration. So I’m challenging myself (and you, if this resonates!) to start doing more things in silence.

Cook in silence. Wash the dishes in silence. Go for a walk without music or a podcast.

Because if the only time you’re truly alone with your thoughts is right before bed… let’s be honest, falling asleep becomes a whole lot harder 😂

Let’s intentionally carve out quiet moments — not just to “detox” from noise, but to actually reconnect with ourselves.

Journal Prompt: In what ways am I addicted to my phone? How can I start to rewire these behaviors?

And that’s it for this week! I hope my transparent behind-the-scenes breakdown of the launch resonated with you — and wish me luck as I put it all into action 🤍

Wishing you a grounded, joyful, and productive week ahead!